Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	International Business Adjusting to New Challenges and Opportunities
Förlag	Palgrave Macmillan
Utgivningsdatum	2002
Sidor	258-275
ISBN (tryckt)	0-333-98411
Status	Publicerad - 2002
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Nyckelord

@inbook{a4abd3fedee04e7cbb86fb1d011a85a1,

title = "Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies",

keywords = "512 Business and Management",

author = "Mika Gabrielsson and Zuhair Al-Obaidi",

year = "2002",

language = "English",

isbn = "0-333-98411",

pages = "258--275",

booktitle = "International Business Adjusting to New Challenges and Opportunities",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}