Narrative Transparency

Melea Press, Eric J. Arnould

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

20 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Marketing Management
Volym	30
Nummer	13-14
Sidor (från-till)	1353-1376
ISSN	0267-257X
DOI	https://doi.org/10.1080/0267257X.2014.925958
Status	Publicerad - 2014
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{0c3138a3cab64fbfbea96a1985c80d50,

title = "Narrative Transparency",

keywords = "512 Business and Management",

author = "Melea Press and Arnould, {Eric J.}",

year = "2014",

doi = "10.1080/0267257X.2014.925958",

language = "English",

volume = "30",

pages = "1353--1376",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Routledge",

number = "13-14",

}