Narratives and Metaphors in Service Development

Anu Helkkula, Minna Hannele Pihlström

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

38 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Qualitative Market Research
Volym	13
Nummer	4
Sidor (från-till)	354-371
Antal sidor	12
Status	Publicerad - 2010
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{69cea7df2caa4cabb08466c898cde292,

title = "Narratives and Metaphors in Service Development",

keywords = "KOTA2010",

author = "Anu Helkkula and Pihlstr{\"o}m, {Minna Hannele}",

year = "2010",

language = "English",

volume = "13",

pages = "354--371",

journal = "Qualitative Market Research",

issn = "1758-7646",

publisher = "Emerald Group Publishing",

number = "4",

}