Nation branding as sustainability governance: a comparative case analysis

Meri-Maaria Frig, Ville-Pekka Sorsa

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

23 Citeringar (Scopus)


The role of governments in business and society research has remained underexplored, and recent studies have called for further investigations of mechanisms of government intervention. In response to this call, this paper studies how nation branding communication can govern businesses toward sustainability by providing qualifications for sustainable business, legitimizing these qualifications, and attaching national aspirations to business conduct that meets these qualifications. A comparative exploratory analysis of the nation branding materials of Denmark and Finland shows that while the two nations qualify business sustainability in similar ways, differences exist in the legitimization of business sustainability and the national aspirations attached to sustainable business conduct. Both countries emphasize principles of efficiency and renewability in their sustainability qualifications. However, while Finland clearly seeks to attract firms to the local business environment to increase exports and improve the local economy, Denmark ascribes more heterogeneous value to sustainable business.
Referentgranskad vetenskaplig tidskriftBusiness & Society
Antal sidor30
StatusPublicerad - 20.02.2018
MoE-publikationstypA1 Originalartikel i en vetenskaplig tidskrift


  • 512 Företagsekonomi


Fördjupa i forskningsämnen för ”Nation branding as sustainability governance: a comparative case analysis”. Tillsammans bildar de ett unikt fingeravtryck.

Citera det här