@article{baf7c956fa8d407cb2b432fa0a9d23a3,
title = "Naturally designed for masculinity vs. femininity?: Prenatal testosterone predicts male consumers' choices of gender-imaged products",
keywords = "512 Business and Management, Marketing Effectiveness and Profitability",
author = "Jaakko Aspara and \{Van Den Bergh\}, Bram",
year = "2014",
doi = "10.1016/j.ijresmar.2013.09.001",
language = "English",
volume = "31",
pages = "117--121",
journal = "International Journal of Research in Marketing",
issn = "1873-8001",
publisher = "Elsevier BV",
number = "1",
}