Netnography in marketing: A systematic review and recommendations

Kristina Heinonen; Gustav Medberg

Netnography in marketing: A systematic review and recommendations

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	The 5th International Research Symposium in Service Management : Service Imperatives in the New Economy - Future Directions in Service Research
Förlag	University of Tartu
Utgivningsdatum	06.08.2014
ISBN (elektroniskt)	1694-0938
Status	Publicerad - 06.08.2014
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	International Research Symposium in Service Management - Pärnu, Estland Varaktighet: 08.06.2014 → 12.06.2014 Konferensnummer: 5

Nyckelord

512 Företagsekonomi
KOTA2014

Åtkomst av dokument

http://www.irssm5.pc.ut.ee/

OpenUrl-tillgänglighet

Fulltext

Citera det här

@inproceedings{48ac77e51ef84bf48c5ee61009154be6,

title = "Netnography in marketing: A systematic review and recommendations",

keywords = "512 Business and Management, KOTA2014",

author = "Kristina Heinonen and Gustav Medberg",

note = "Full paper not found Volume: Proceeding volume: ; International Research Symposium in Service Management ; Conference date: 08-06-2014 Through 12-06-2014",

year = "2014",

month = aug,

day = "6",

language = "English",

booktitle = "The 5th International Research Symposium in Service Management",

publisher = "University of Tartu",

address = "Estonia",

}

Heinonen, K & Medberg, G 2014, Netnography in marketing: A systematic review and recommendations. i The 5th International Research Symposium in Service Management: Service Imperatives in the New Economy - Future Directions in Service Research. University of Tartu, International Research Symposium in Service Management, Pärnu, Estland, 08.06.2014. <http://www.irssm5.pc.ut.ee/>

Netnography in marketing: A systematic review and recommendations. / Heinonen, Kristina ; Medberg, Gustav.
The 5th International Research Symposium in Service Management: Service Imperatives in the New Economy - Future Directions in Service Research. University of Tartu, 2014.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Netnography in marketing: A systematic review and recommendations

AU - Heinonen, Kristina

AU - Medberg, Gustav

N1 - Conference code: 5

PY - 2014/8/6

Y1 - 2014/8/6

KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

BT - The 5th International Research Symposium in Service Management

PB - University of Tartu

T2 - International Research Symposium in Service Management

Y2 - 8 June 2014 through 12 June 2014

ER -