Netnography in marketing research: A review and recommendations

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	The 24th Annual RESER Conference proceedings
Utgivningsdatum	11.09.2014
ISBN (elektroniskt)	978-951-38-7436-0
Status	Publicerad - 11.09.2014
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Annual RESER Conference - Helsinki, Finland Varaktighet: 11.09.2014 → 13.09.2014 Konferensnummer: 24

Nyckelord

@inproceedings{0a37a34e0fde48f0b40da910e39f6ce1,

title = "Netnography in marketing research: A review and recommendations",

keywords = "512 Business and Management, KOTA2014",

author = "Kristina Heinonen and Gustav Medberg",

note = " Volume: Proceeding volume: ; Annual RESER Conference ; Conference date: 11-09-2014 Through 13-09-2014",

year = "2014",

month = sep,

day = "11",

language = "English",

booktitle = "The 24th Annual RESER Conference proceedings",

}

TY - GEN

T1 - Netnography in marketing research: A review and recommendations

AU - Heinonen, Kristina

AU - Medberg, Gustav

N1 - Conference code: 24

PY - 2014/9/11

Y1 - 2014/9/11

KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

BT - The 24th Annual RESER Conference proceedings

T2 - Annual RESER Conference

Y2 - 11 September 2014 through 13 September 2014

ER -