On Defining Marketing: An Analysis of the Updated AMA Definition and an Alternative

Forskningsoutput: Bok/rapport › Beställd rapport

164 Citeringar (Scopus)

Originalspråk	Engelska

Utgivningsort	Helsinki
Förlag	Swedish School of Economics and Business Administration
ISBN (tryckt)	951-555-918-9
Status	Publicerad - 2006
MoE-publikationstyp	D4 Publicerad utvecklings- eller forskningsrapport eller -utredning

Namn	Swedish School of Economics and Business Administration. Working papers
Förlag	Swedish School of Economics and Business Administration
Nr.	514
ISSN (tryckt)	0357-4598

OpenUrl-tillgänglighet

@book{0c95fabaf4c8441a9be1825b1657ef26,

title = "On Defining Marketing: An Analysis of the Updated AMA Definition and an Alternative ",

author = "Christian Gr{\"o}nroos",

year = "2006",

language = "English",

isbn = "951-555-918-9",

series = "Swedish School of Economics and Business Administration. Working papers",

publisher = "Swedish School of Economics and Business Administration",

number = "514",

address = "Finland",

}

TY - BOOK

T1 - On Defining Marketing

T2 - An Analysis of the Updated AMA Definition and an Alternative

AU - Grönroos, Christian

PY - 2006

Y1 - 2006

M3 - Commissioned report

SN - 951-555-918-9

T3 - Swedish School of Economics and Business Administration. Working papers

BT - On Defining Marketing

PB - Swedish School of Economics and Business Administration

CY - Helsinki

ER -