On Defining Marketing: An Analysis of the Updated AMA Definition and an Alternative

Forskningsoutput: Bok/rapport › Beställd rapport

193 Citeringar (Scopus)

Originalspråk	Engelska

Utgivningsort	Helsinki
Förlag	Swedish School of Economics and Business Administration
ISBN (tryckt)	951-555-918-9
Status	Publicerad - 2006
MoE-publikationstyp	D4 Publicerad utvecklings- eller forskningsrapport eller -utredning

Namn	Swedish School of Economics and Business Administration. Working papers
Förlag	Swedish School of Economics and Business Administration
Nr.	514
ISSN (tryckt)	0357-4598

OpenUrl-tillgänglighet

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