On the crossroads of branding and brand images

Anne Rindell; Tore Strandvik

On the crossroads of branding and brand images

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på gästpublikation	Corporate and marketing communications as a strategic resource / 13th International Conference on Corporate and Marketing Communications. Faculty of Social Sciences, University of Ljubljana, April 24-26, 2008
Redaktörer	Klement Podnar, Zlatko Jancic
Antal sidor	6
Utgivningsort	Ljubljana
Förlag	University of Ljubljana
Utgivningsdatum	2008
Sidor	171-176
ISBN (tryckt)	978-961-235-322-3
Status	Publicerad - 2008
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Citera det här

Rindell, Anne ; Strandvik, Tore. / On the crossroads of branding and brand images. Corporate and marketing communications as a strategic resource / 13th International Conference on Corporate and Marketing Communications. Faculty of Social Sciences, University of Ljubljana, April 24-26, 2008. redaktör / Klement Podnar ; Zlatko Jancic. Ljubljana : University of Ljubljana, 2008. s. 171-176

@inbook{3d99695675bc4f62b687bd129dc0d5e6,

title = "On the crossroads of branding and brand images",

author = "Anne Rindell and Tore Strandvik",

year = "2008",

language = "English",

isbn = "978-961-235-322-3",

pages = "171--176",

editor = "Klement Podnar and Zlatko Jancic",

booktitle = "Corporate and marketing communications as a strategic resource / 13th International Conference on Corporate and Marketing Communications. Faculty of Social Sciences, University of Ljubljana, April 24-26, 2008",

publisher = "University of Ljubljana",

address = "Slovenia",

}

On the crossroads of branding and brand images. / Rindell, Anne ; Strandvik, Tore.

Corporate and marketing communications as a strategic resource / 13th International Conference on Corporate and Marketing Communications. Faculty of Social Sciences, University of Ljubljana, April 24-26, 2008. red. / Klement Podnar; Zlatko Jancic. Ljubljana : University of Ljubljana, 2008. s. 171-176.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

TY - CHAP

T1 - On the crossroads of branding and brand images

AU - Rindell, Anne

AU - Strandvik, Tore

PY - 2008

Y1 - 2008

M3 - Chapter

SN - 978-961-235-322-3

SP - 171

EP - 176

BT - Corporate and marketing communications as a strategic resource / 13th International Conference on Corporate and Marketing Communications. Faculty of Social Sciences, University of Ljubljana, April 24-26, 2008

A2 - Podnar, Klement

A2 - Jancic, Zlatko

PB - University of Ljubljana

CY - Ljubljana

ER -