@inbook{3d99695675bc4f62b687bd129dc0d5e6,
title = "On the crossroads of branding and brand images",
author = "Anne Rindell and Tore Strandvik",
year = "2008",
language = "English",
isbn = "978-961-235-322-3",
pages = "171--176",
editor = "Klement Podnar and Zlatko Jancic",
booktitle = "Corporate and marketing communications as a strategic resource / 13th International Conference on Corporate and Marketing Communications. Faculty of Social Sciences, University of Ljubljana, April 24-26, 2008",
publisher = "University of Ljubljana",
address = "Slovenia",
}