Orchestrating Service Ecosystem Innovations for Transformative Value

While previous research has investigated innovation in service ecosystems (e.g. Vargo, Wieland, & Akaka, 2015; Koskela-Huotari, Edvardsson, Jonas, et al., 2016) and the role of intermediaries in shaping service ecosystems (e.g. Randhawa et al., 2022), this study explores the process of selecting and promoting "winning education innovations" by the platform and the underlying mechanisms by which the platform ecosystem fosters transformative value including institutional change and support in the acceptance, amplification, and implementation of transformative innovations. The resulting findings aim to contribute to the advancement of service-dominant logic with insights into the role of mission-driven platforms and the underlying processes by which transformative value can be shaped within existing service ecosystems.