Overcoming resistance to adopt innovations: softening innovation resistance through trusting beliefs

Herbjørn Nysveen, Per Kristensson

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1 Citeringar (Scopus)

Sammanfattning

Innovation resistance is a major barrier for innovation diffusion. The chapter discusses how trusting beliefs can soften innovation resistance. Based on existing research the authors present some general sources of innovation resistance related to passive barriers (individual factors and situational factors) and active barriers (innovation-specific factors). They then discuss how trusting beliefs – ability, benevolence and integrity – in various ways can soften these barriers and increase the chance of innovation diffusion.
OriginalspråkEngelska
Titel på gästpublikationInnovating for Trust
RedaktörerMarika Lüders, Tor W. Andreassen, Simon Clatworthy, Tore Hillestad
FörlagEdward Elgar
Utgivningsdatum2017
Sidor339-352
ISBN (tryckt)9781785369476
ISBN (elektroniskt)9781785369483
DOI
StatusPublicerad - 2017
MoE-publikationstypA3 Del av bok eller annat samlingsverk

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