Overcoming resistance to adopt innovations: softening innovation resistance through trusting beliefs

Herbjørn Nysveen; Per Kristensson

doi:10.4337/9781785369483.00034

Overcoming resistance to adopt innovations: softening innovation resistance through trusting beliefs

Herbjørn Nysveen
, Per Kristensson

Marknadsföring, Helsingfors

Karlstad University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

3 Citeringar (Scopus)

Sammanfattning

Innovation resistance is a major barrier for innovation diffusion. The chapter discusses how trusting beliefs can soften innovation resistance. Based on existing research the authors present some general sources of innovation resistance related to passive barriers (individual factors and situational factors) and active barriers (innovation-specific factors). They then discuss how trusting beliefs – ability, benevolence and integrity – in various ways can soften these barriers and increase the chance of innovation diffusion.

Originalspråk	Engelska
Titel på värdpublikation	Innovating for Trust
Redaktörer	Marika Lüders, Tor W. Andreassen, Simon Clatworthy, Tore Hillestad
Förlag	Edward Elgar
Utgivningsdatum	2017
Sidor	339-352
ISBN (tryckt)	9781785369476
ISBN (elektroniskt)	9781785369483
DOI	https://doi.org/10.4337/9781785369483.00034
Status	Publicerad - 2017
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Nyckelord

512 Företagsekonomi

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10.4337/9781785369483.00034

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Overcoming resistance to adopt innovations: softening innovation resistance through trusting beliefs. / Nysveen, Herbjørn; Kristensson, Per.
Innovating for Trust. red. / Marika Lüders; Tor W. Andreassen; Simon Clatworthy; Tore Hillestad. Edward Elgar, 2017. s. 339-352.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

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AB - Innovation resistance is a major barrier for innovation diffusion. The chapter discusses how trusting beliefs can soften innovation resistance. Based on existing research the authors present some general sources of innovation resistance related to passive barriers (individual factors and situational factors) and active barriers (innovation-specific factors). They then discuss how trusting beliefs – ability, benevolence and integrity – in various ways can soften these barriers and increase the chance of innovation diffusion.

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Overcoming resistance to adopt innovations: softening innovation resistance through trusting beliefs

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