Perspectives: client–agency opportunism: how does it happen and what can we do about it?

Raeesah Chohan; Richard Watson; Leyland Pitt

doi:10.1080/02650487.2019.1670531

Perspectives: client–agency opportunism: how does it happen and what can we do about it?

Raeesah Chohan, Richard Watson, Leyland Pitt

Marknadsföring, Helsingfors

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

5 Citeringar (Scopus)

Sammanfattning

While it is seldom spoken about openly, opportunism always prevails in client–agency relationships and could lead to their demise. This study directs attention to client–agency opportunism by describing how it happens and ends with a discussion on how today’s client–agency dynamics can be improved.

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	International Journal of Advertising
Volym	38
Nummer	8
Sidor (från-till)	1303-1312
ISSN	0265-0487
DOI	https://doi.org/10.1080/02650487.2019.1670531
Status	Publicerad - 2019
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

10.1080/02650487.2019.1670531

OpenUrl-tillgänglighet

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@article{45dc743422d74a1e896ce9b33ff515c9,

title = "Perspectives: client–agency opportunism: how does it happen and what can we do about it?",

abstract = "While it is seldom spoken about openly, opportunism always prevails in client–agency relationships and could lead to their demise. This study directs attention to client–agency opportunism by describing how it happens and ends with a discussion on how today{\textquoteright}s client–agency dynamics can be improved.",

keywords = "512 Business and Management, client-agency relationships, opportunistic behavior, adverse selection, moral hazard",

author = "Raeesah Chohan and Richard Watson and Leyland Pitt",

year = "2019",

doi = "10.1080/02650487.2019.1670531",

language = "English",

volume = "38",

pages = "1303--1312",

journal = "International Journal of Advertising",

issn = "0265-0487",