Sammanfattning
While it is seldom spoken about openly, opportunism always prevails in client–agency relationships and could lead to their demise. This study directs attention to client–agency opportunism by describing how it happens and ends with a discussion on how today’s client–agency dynamics can be improved.
| Originalspråk | Engelska |
|---|---|
| Referentgranskad vetenskaplig tidskrift | International Journal of Advertising |
| Volym | 38 |
| Nummer | 8 |
| Sidor (från-till) | 1303-1312 |
| ISSN | 0265-0487 |
| DOI | |
| Status | Publicerad - 2019 |
| MoE-publikationstyp | A1 Originalartikel i en vetenskaplig tidskrift |
Nyckelord
- 512 Företagsekonomi
Fingeravtryck
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