Private bloggers' motivations to produce content – a gratifications theory perspective

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43 Citeringar (Scopus)

Sammanfattning

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Marketing Management
Volym	27
Nummer	13-14
Sidor (från-till)	1479-1503
ISSN	0267-257X
DOI	https://doi.org/10.1080/0267257X.2011.624532
Status	Publicerad - 2011
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

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title = "Private bloggers' motivations to produce content – a gratifications theory perspective",

keywords = "512 Business and Management, KOTA2011",

author = "Marianne Sepp and Johanna Gummerus and Veronica Liljander",

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AU - Gummerus, Johanna

AU - Liljander, Veronica

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