Product colours’ effects on value-in-use experience

Hanna Kiehelä

Product colours’ effects on value-in-use experience

Hanna Kiehelä

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	2nd Biennial AMS Doctoral Consortium
Utgivningsdatum	2011
Status	Publicerad - 2011
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2011 Biennial Doctoral Consortium of Academy of Marketing Science (AMS) - Reims, Frankrike Varaktighet: 19.07.2011 → 23.07.2011 Konferensnummer: 2

Nyckelord

512 Företagsekonomi

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@inproceedings{242bef9fdbf1491bbf871aa5740cb538,

title = "Product colours{\textquoteright} effects on value-in-use experience",

keywords = "512 Business and Management",

author = "Hanna Kiehel{\"a}",

note = " Volume: Proceeding volume: ; 2011 Biennial Doctoral Consortium of Academy of Marketing Science (AMS), AMS ; Conference date: 19-07-2011 Through 23-07-2011",

year = "2011",

language = "English",

booktitle = "2nd Biennial AMS Doctoral Consortium",

}