Programmatic advertising in online retailing: Consumer perceptions and future avenues

Social Sciences

• Consumer Perception 100%
• Advertising 100%
• Retailing 100%
• Consumer Attitude 21%
• Consumers 15%
• Artificial Intelligence 15%
• Relevance 10%
• Technology 10%
• Research 10%
• Attitudes 10%
• Risk 10%
• Guides 5%
• Contingency 5%
• Service Industries 5%
• Approach 5%
• Literature 5%
• Understanding 5%
• Influence 5%
• Methodology 5%
• Example 5%
• Investigation 5%
• Experimental Design 5%
• Perception 5%
• Design 5%
• Purpose 5%
• Online Survey 5%
• Beliefs 5%