Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B

Social Sciences

• Service Industries 100%
• Research 58%
• Literature 50%
• Authors 41%
• Growth 16%
• Perspective 16%
• Experts 16%
• Costs 16%
• Economic and Social Development 16%
• Economic Systems 8%
• Gross Domestic Product 8%
• Practice 8%
• Bargaining Power 8%
• Approach 8%
• Executive 8%
• Strategy 8%
• Customer 8%
• Automation 8%
• Marketing of Service 8%
• Services Management 8%
• Manufacturing Sector 8%
• Observation 8%
• Design Methodology 8%
• Relevance 8%
• Drawing 8%
• Experience 8%
• Purpose 8%
• Strategic Partnership 8%
• Teaching 8%
• Service Sector 8%
• Interviews 8%

Computer Science

• Service 83%
• Research Service 33%
• Teams 16%
• Bargaining Power 8%
• Scalability 8%
• Value Chain 8%
• Specialization 8%
• Teaching Experience 8%
• Business-to-Business 8%
• Design 8%
• Strategic Partnership 8%
• Automation 8%
• Manufacturing Sector 8%
• Switching 8%
• Contexts 8%

Economics, Econometrics and Finance

• Enterprise 41%
• Business-to-Business Marketing 33%
• Costs 16%
• Customers 8%
• Value Creation 8%
• Economy 8%
• Strategic Alliance 8%
• Gross Domestic Product 8%
• Division of Labour 8%
• Productivity 8%
• Switching Behaviour 8%