Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market

Mika Gabrielsson, Tomi Seppälä, Peter Gabrielsson*

*Motsvarande författare för detta arbete

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

36 Citeringar (Scopus)

Sammanfattning

Previous marketing research has called for enhanced understanding of the antecedents contributing to realization of a competitive strategy leading to superior performance. In particular, this research has been inconclusive about the conditions under which a multinational corporation (MNC) can realize a 'hybrid' competitive strategy. Our study examines the achievability and performance of a hybrid strategy compared with a single strategy as firms internationalize in the high-technology market. The evolutionary theory of the MNC and the resource-based view were applied. Our empirical results indicate that realization of a hybrid competitive strategy is dependent on both the globalization phase of the high-technology MNC and its key resources. We also found that hybrid strategies mediate these contextual factors and thereby contribute to superior financial performance.

OriginalspråkEngelska
Referentgranskad vetenskaplig tidskriftIndustrial Marketing Management
Volym54
Sidor (från-till)141-153
Antal sidor13
ISSN0019-8501
DOI
StatusPublicerad - 2016
MoE-publikationstypA1 Originalartikel i en vetenskaplig tidskrift

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