Reframing Consumer Value Creation

Annika Ravald; Solveig  Wikström

Reframing Consumer Value Creation

Annika Ravald
, Solveig Wikström

Marknadsföring, Vasa

Stockholm University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings from The 3rd Nordic Conference on Consumer Research
Förlag	University of Vaasa
Utgivningsdatum	2014
Status	Publicerad - 2014
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	3rd Nordic Conference on Consumer Research - Vaasa, Vaasa, Finland Varaktighet: 21.05.2014 → 22.05.2014 Konferensnummer: 3

Nyckelord

512 Företagsekonomi

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title = "Reframing Consumer Value Creation",

keywords = "512 Business and Management",

author = "Annika Ravald and Solveig Wikstr{\"o}m",

note = "Ingen fulltext Volume: Proceeding volume: ; 3rd Nordic Conference on Consumer Research (NCCR), NCCR ; Conference date: 21-05-2014 Through 22-05-2014",

year = "2014",

language = "English",

booktitle = "Proceedings from The 3rd Nordic Conference on Consumer Research",

publisher = "University of Vaasa",

address = "Finland",

}

TY - GEN

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AU - Ravald, Annika

AU - Wikström, Solveig

N1 - Conference code: 3

PY - 2014

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KW - 512 Business and Management

M3 - Conference contribution

BT - Proceedings from The 3rd Nordic Conference on Consumer Research

PB - University of Vaasa

T2 - 3rd Nordic Conference on Consumer Research (NCCR)

Y2 - 21 May 2014 through 22 May 2014

ER -