Relating to Relevance: Understanding Membership Value in Non-Profit Marketing

Mikko Laamanen

Relating to Relevance: Understanding Membership Value in Non-Profit Marketing

Mikko Laamanen

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Association for Research on Nonprofit Organization and Voluntary Action Annual Conference 2011
Utgivningsdatum	2011
Status	Publicerad - 2011
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Association for Research on Nonprofit Organization and Voluntary Action Annual Conference 2011 - Toronto, Kanada Varaktighet: 17.11.2011 → 19.11.2011

Nyckelord

512 Företagsekonomi
KOTA2011

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title = "Relating to Relevance: Understanding Membership Value in Non-Profit Marketing",

keywords = "512 Business and Management, KOTA2011",

author = "Mikko Laamanen",

note = " Volume: Proceeding volume: ; Association for Research on Nonprofit Organization and Voluntary Action Annual Conference 2011 ; Conference date: 17-11-2011 Through 19-11-2011",

year = "2011",

language = "English",

booktitle = "Association for Research on Nonprofit Organization and Voluntary Action Annual Conference 2011",

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