Relationship marketing as promise management

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

Originalspråk	Engelska
Titel på värdpublikation	The SAGE Handbook of Marketing Theory
Redaktörer	Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski
Antal sidor	16
Utgivningsort	Thousand
Förlag	Sage publications
Utgivningsdatum	2010
Sidor	397-412
ISBN (tryckt)	978-1-84787-505-1
Status	Publicerad - 2010
MoE-publikationstyp	B2 Del av en bok eller annat samlingsverk

Nyckelord

@inbook{4a812046ce904163864e2711a643fd9c,

title = "Relationship marketing as promise management",

keywords = "KOTA2010",

author = "Christian Gr{\"o}nroos",

year = "2010",

language = "English",

isbn = "978-1-84787-505-1 ",

pages = "397--412",

editor = "Pauline Maclaran and Michael Saren and Barbara Stern and Mark Tadajewski",

booktitle = "The SAGE Handbook of Marketing Theory",

publisher = "Sage publications",

address = "United Kingdom",

}