Relationship value through the lens of the service-dominant logic

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	International Colloquium in Relationship Marketing (ICRM)
Utgivningsdatum	2009
Status	Publicerad - 2009
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	International Colloquium in Relationship Marketing (ICRM) - Maastricht, Holland Varaktighet: 01.01.1800 → … Konferensnummer: 17

OpenUrl-tillgänglighet

@inproceedings{191c0e0241a446ee81b2c44549eb7ed8,

title = "Relationship value through the lens of the service-dominant logic",

author = "Christian Kowalkowski and David Ballantyne",

note = " Volume: Proceeding volume: ; International Colloquium in Relationship Marketing (ICRM) ; Conference date: 01-01-1800",

year = "2009",

language = "English",

booktitle = "International Colloquium in Relationship Marketing (ICRM)",

}