Relationships with bloggers as external third actors

Marianne Sepp

Relationships with bloggers as external third actors

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	AMA SERVSIG 2014 proceedings : Building Relationships in Services - Developing Service Value
Förlag	University of Macedonia
Utgivningsdatum	13.06.2014
ISBN (elektroniskt)	978-960-98740-9-0
Status	Publicerad - 13.06.2014
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	American Marketing Association ServSIG International Research Conference - Macedonia Palace Hotel, Thessaloniki, Grekland Varaktighet: 13.06.2014 → 15.06.2014 Konferensnummer: 8

Nyckelord

512 Företagsekonomi
518 Medie- och kommunikationsvetenskap
KOTA2014

Åtkomst av dokument

http://www.servsig2014.uom.gr/

OpenUrl-tillgänglighet

Fulltext

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title = "Relationships with bloggers as external third actors",

keywords = "512 Business and Management, 518 Media and communications, KOTA2014",

author = "Marianne Sepp",

note = " Volume: Proceeding volume: ; 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 13-06-2014 Through 15-06-2014",

year = "2014",

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day = "13",

language = "English",

booktitle = "AMA SERVSIG 2014 proceedings",

publisher = "University of Macedonia",

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}

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KW - 518 Media and communications

KW - KOTA2014

M3 - Conference contribution

BT - AMA SERVSIG 2014 proceedings

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Y2 - 13 June 2014 through 15 June 2014

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