Rethinking marketing communication: From integrated marketing communication to relationship communication

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98 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Marketing Communications
Volym	15
Nummer	2-3
Sidor (från-till)	179-193
Antal sidor	17
DOI	https://doi.org/10.1080/13527260902757654
Status	Publicerad - 2009
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Åtkomst av dokument

@article{35f5c783597a4406bd0c8075b6641cce,

title = "Rethinking marketing communication: From integrated marketing communication to relationship communication",

author = "{\AA}ke Finne and Christian Gr{\"o}nroos",

year = "2009",

doi = "10.1080/13527260902757654",

language = "English",

volume = "15",

pages = "179--193",

journal = "Journal of Marketing Communications",

issn = "1466-4445",

publisher = "Routledge (Taylor \& Francis)",

number = "2-3",

}

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T1 - Rethinking marketing communication

T2 - From integrated marketing communication to relationship communication

AU - Finne, Åke

AU - Grönroos, Christian

PY - 2009

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DO - 10.1080/13527260902757654

M3 - Article

SN - 1466-4445

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EP - 193

JO - Journal of Marketing Communications

JF - Journal of Marketing Communications

IS - 2-3

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