Rethinking Service Companies' Business Logic: Do we Need a Customer-dominant Logic as Guideline?

Kristina Heinonen, Tore Strandvik, Karl-Jacob Mickelsson, Bo Edvardsson, Erik Sundström, Per Andersson

Forskningsoutput: Bok/rapport › Beställd rapport

Originalspråk	Engelska

Utgivningsort	Helsinki
Förlag	Hanken School of Economics
Antal sidor	20
ISBN (tryckt)	978-952-232-072-8
Status	Publicerad - 2009
MoE-publikationstyp	D4 Publicerad utvecklings- eller forskningsrapport eller -utredning

Namn	Hanken School of Economics. Working Papers
Förlag	Hanken School of Economics
Nr.	546
ISSN (tryckt)	0357-4598

Åtkomst av dokument

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AU - Edvardsson, Bo

AU - Sundström, Erik

AU - Andersson, Per

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