Rethinking Service Companies' Business Logic: Do we Need a Customer-dominant Logic as Guideline?

Forskningsoutput: Bok/rapport › Beställd rapport

Originalspråk	Engelska

Utgivningsort	Helsinki
Förlag	Hanken School of Economics
Antal sidor	20
ISBN (tryckt)	978-952-232-072-8
Status	Publicerad - 2009
MoE-publikationstyp	D4 Publicerad utvecklings- eller forskningsrapport eller -utredning

Namn	Hanken School of Economics. Working Papers
Förlag	Hanken School of Economics
Nr.	546
ISSN (tryckt)	0357-4598

Åtkomst av dokument

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title = "Rethinking Service Companies' Business Logic: Do we Need a Customer-dominant Logic as Guideline?",

author = "Kristina Heinonen and Tore Strandvik and Karl-Jacob Mickelsson and Bo Edvardsson and Erik Sundstr{\"o}m and Per Andersson",

year = "2009",

language = "English",

isbn = "978-952-232-072-8",

series = "Hanken School of Economics. Working Papers",

publisher = "Hanken School of Economics",

number = "546",

address = "Finland",

}

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T1 - Rethinking Service Companies' Business Logic

T2 - Do we Need a Customer-dominant Logic as Guideline?

AU - Heinonen, Kristina

AU - Strandvik, Tore

AU - Mickelsson, Karl-Jacob

AU - Edvardsson, Bo

AU - Sundström, Erik

AU - Andersson, Per

PY - 2009

Y1 - 2009

M3 - Commissioned report

SN - 978-952-232-072-8

T3 - Hanken School of Economics. Working Papers

BT - Rethinking Service Companies' Business Logic

PB - Hanken School of Economics

CY - Helsinki

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