Revealing business customer’s hidden value formation: A customer-dominant logic perspective

Tore Strandvik; Kristina Heinonen; Sanna Vollmer

Revealing business customer’s hidden value formation: A customer-dominant logic perspective

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the 22nd CBIM 2017 Academic Workshop
Utgivningsort	Stockholm
Förlag	Stockholm Business School
Utgivningsdatum	2017
Status	Publicerad - 2017
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2017 Academic Workshop of the Center for Business & Industrial Marketing (CBIM) - Stockholm, Sverige Varaktighet: 19.06.2017 → 21.06.2017 Konferensnummer: 22

Nyckelord

512 Företagsekonomi

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title = "Revealing business customer{\textquoteright}s hidden value formation: A customer-dominant logic perspective",

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author = "Tore Strandvik and Kristina Heinonen and Sanna Vollmer",

note = " Volume: Proceeding volume: ; 2017 Academic Workshop of the Center for Business \& Industrial Marketing (CBIM), CBIM ; Conference date: 19-06-2017 Through 21-06-2017",

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booktitle = "Proceedings of the 22nd CBIM 2017 Academic Workshop",

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BT - Proceedings of the 22nd CBIM 2017 Academic Workshop

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