Revealing the Hidden Corporate Brand Perspective in Business Relationships

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	10th Nordic Workshop on Relationship Dynamics - NoRD2018
Utgivningsdatum	2018
Status	Publicerad - 2018
MoE-publikationstyp	A4 Artikel i en konferenspublikation

OpenUrl-tillgänglighet

@inproceedings{43b9bd4f2ecb43478574b9c8cdd98612,

title = "Revealing the Hidden Corporate Brand Perspective in Business Relationships",

author = "Nikolina Koporcic and Anu Norrgrann and Anne Rindell and Saila Saraniemi and Tore Strandvik and Jan-{\AA}ke T{\"o}rnroos",

year = "2018",

language = "English",

booktitle = "10th Nordic Workshop on Relationship Dynamics - NoRD2018",

}