@article{88a2baf5f51a4363851f938cdc529dbf,
title = "Reverse use of customer data: implications for service-based business models",
keywords = "512 Business and Management, KOTA2014, Business, Markets and Societal Dynamics",
author = "Hannu Saarij{\"a}rvi and Christian Gr{\"o}nroos and Hannu Kuusela",
year = "2014",
doi = "10.1108/JSM-05-2013-0111",
language = "English",
volume = "28",
pages = "529--537",
journal = "Journal of Services Marketing",
issn = "0887-6045",
publisher = "Emerald Group Publishing",
number = "7",
}