Revisiting user-based service innovation: When, Whom, How to engage users?

Johanna Gummerus; Catharina Koskull von; Anu Helkkula

Revisiting user-based service innovation: When, Whom, How to engage users?

Johanna Gummerus
, Catharina Koskull von
, Anu Helkkula

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	AMA Servsig 2014 Conference proceedings : Services marketing and the new economic and social landscape
Förlag	University of Macedonia
Utgivningsdatum	2014
Status	Publicerad - 2014
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	American Marketing Association ServSIG International Research Conference - Macedonia Palace Hotel, Thessaloniki, Grekland Varaktighet: 13.06.2014 → 15.06.2014 Konferensnummer: 8

Nyckelord

512 Företagsekonomi
KOTA2014

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title = "Revisiting user-based service innovation: When, Whom, How to engage users? ",

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note = " Volume: Proceeding volume: ; 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 13-06-2014 Through 15-06-2014",

year = "2014",

language = "English",

booktitle = "AMA Servsig 2014 Conference proceedings",

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Revisiting user-based service innovation: When, Whom, How to engage users? . / Gummerus, Johanna; Koskull von, Catharina; Helkkula, Anu.
AMA Servsig 2014 Conference proceedings: Services marketing and the new economic and social landscape. University of Macedonia, 2014.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

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T2 - 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

AU - Gummerus, Johanna

AU - Koskull von, Catharina

AU - Helkkula, Anu

N1 - Conference code: 8

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

BT - AMA Servsig 2014 Conference proceedings

PB - University of Macedonia

Y2 - 13 June 2014 through 15 June 2014

ER -