@article{f7a9e25243cd410da76052623cd55509,
title = "Sales activity systematization and performance: Differences between product and service firms",
keywords = "512 Business and Management, Customers and Relations",
author = "Petri Parvinen and Jaakko Aspara and Joel Hietanen and Sami Kajalo",
year = "2013",
doi = "10.1108/JBIM-04-2013-0101",
language = "English",
volume = "28",
pages = "494--505",
journal = "Journal of Business \& Industrial Marketing",
issn = "0885-8624",
publisher = "Emerald Group Publishing",
number = "6",
}