Same story, different effect: Consumer responses to brand stories on packages versus advertisements

Eeva Helena Solja

Same story, different effect: Consumer responses to brand stories on packages versus advertisements

Eeva Helena Solja

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Book of Abstracts : Proceedings of the 24th Recent Advances in Retailing & Services Science Conference
Utgivningsort	Eindhoven
Förlag	The European Institute of Retailing and Services Studies (EIRASS)
Utgivningsdatum	2017
Status	Publicerad - 2017
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	International Conference on Recent Advances in Retailing and Services Science - Vancouver, Kanada Varaktighet: 27.06.2017 → 29.06.2017 Konferensnummer: 24

Nyckelord

512 Företagsekonomi

OpenUrl-tillgänglighet

Fulltext

Citera det här

@inproceedings{ff214ba23a0549ea84f68e0df769dea5,

title = "Same story, different effect: Consumer responses to brand stories on packages versus advertisements",

keywords = "512 Business and Management",

author = "Solja, {Eeva Helena}",

note = " Volume: Proceeding volume: ; International Conference on Recent Advances in Retailing and Services Science , EIRASS ; Conference date: 27-06-2017 Through 29-06-2017",

year = "2017",

language = "English",

booktitle = "Book of Abstracts",

publisher = "The European Institute of Retailing and Services Studies (EIRASS)",

}

Solja, EH 2017, Same story, different effect: Consumer responses to brand stories on packages versus advertisements. i Book of Abstracts : Proceedings of the 24th Recent Advances in Retailing & Services Science Conference. The European Institute of Retailing and Services Studies (EIRASS), Eindhoven, International Conference on Recent Advances in Retailing and Services Science , Vancouver, Kanada, 27.06.2017.

Same story, different effect: Consumer responses to brand stories on packages versus advertisements. / Solja, Eeva Helena.
Book of Abstracts : Proceedings of the 24th Recent Advances in Retailing & Services Science Conference. Eindhoven: The European Institute of Retailing and Services Studies (EIRASS), 2017.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Same story, different effect: Consumer responses to brand stories on packages versus advertisements

AU - Solja, Eeva Helena

N1 - Conference code: 24

PY - 2017

Y1 - 2017

KW - 512 Business and Management

M3 - Conference contribution

BT - Book of Abstracts

PB - The European Institute of Retailing and Services Studies (EIRASS)

CY - Eindhoven

T2 - International Conference on Recent Advances in Retailing and Services Science

Y2 - 27 June 2017 through 29 June 2017

ER -