@article{c23a29e0f6aa4581bf55f06f38132bfa,
title = "Scripting markets: From value propositions to market propositions",
keywords = "Market configuration, Market dynamics, Mental model, Business model, Market practice, SERVICE-DOMINANT LOGIC, BUSINESS NETWORKS, AS-NETWORKS, STRATEGY, FIRM, FIT, PERFORMATIVITY, PERFORMANCE, TECHNOLOGY, ECONOMICS, 512 Business and Management, KOTA2011, KOTA2010",
author = "Kaj Storbacka and Suvi Nenonen",
year = "2011",
doi = "10.1016/j.indmarman.2010.06.038",
language = "English",
volume = "40",
pages = "255--266",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier",
}