Self-Marketing Brand Skills for Business Students

Aicha Manai; Maria Holmlund

doi:10.1108/MIP-09-2013-0141

Self-Marketing Brand Skills for Business Students

Aicha Manai
, Maria Holmlund

Marknadsföring, Helsingfors

Hanken School of Economics

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

23 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Marketing Intelligence & Planning
Volym	33
Nummer	5
Sidor (från-till)	749-762
Antal sidor	14
ISSN	0263-4503
DOI	https://doi.org/10.1108/MIP-09-2013-0141
Status	Publicerad - 01.08.2015
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

10.1108/MIP-09-2013-0141

SelfmarketingAugust_2015_OwnVersionAccepterat manuskript (AAM), 151 KB

OpenUrl-tillgänglighet

Fulltext

Citera det här

@article{1956466701be4718b0968011981129f8,

title = "Self-Marketing Brand Skills for Business Students",

keywords = "512 Business and Management",

author = "Aicha Manai and Maria Holmlund",

year = "2015",

month = aug,

day = "1",

doi = "10.1108/MIP-09-2013-0141",

language = "English",

volume = "33",

pages = "749--762",

journal = "Marketing Intelligence \& Planning",

issn = "0263-4503",

publisher = "Emerald Group Publishing",

number = "5",

}

TY - JOUR

T1 - Self-Marketing Brand Skills for Business Students

AU - Manai, Aicha

AU - Holmlund, Maria

PY - 2015/8/1

Y1 - 2015/8/1

KW - 512 Business and Management

U2 - 10.1108/MIP-09-2013-0141

DO - 10.1108/MIP-09-2013-0141

M3 - Article

SN - 0263-4503

VL - 33

SP - 749

EP - 762

JO - Marketing Intelligence & Planning

JF - Marketing Intelligence & Planning

IS - 5

ER -