Service Infusion: Paradigmatic Shift or Lipstick on A Pig?

Christian Grönroos; Johanna Gummerus; Christian Kowalkowski

Service Infusion: Paradigmatic Shift or Lipstick on A Pig?

Christian Grönroos
, Johanna Gummerus
, Christian Kowalkowski

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	AMA SERVSIG 2014 : “ Services Marketing in the New Economic and Social Landscape”
Redaktörer	Rodoula H. Tsiotsou, Yannis Hajidimitriou
Utgivningsort	Thessaloniki
Förlag	University of Macedonia
Utgivningsdatum	2014
ISBN (elektroniskt)	978-960-98740-9-0
Status	Publicerad - 2014
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	American Marketing Association ServSIG International Research Conference - Macedonia Palace Hotel, Thessaloniki, Grekland Varaktighet: 13.06.2014 → 15.06.2014 Konferensnummer: 8

Nyckelord

512 Företagsekonomi
KOTA2014

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@inproceedings{4c0272118719427ca907f5e815ceb3f0,

title = "Service Infusion: Paradigmatic Shift or Lipstick on A Pig?",

keywords = "512 Business and Management, KOTA2014",

author = "Christian Gr{\"o}nroos and Johanna Gummerus and Christian Kowalkowski",

note = " Volume: Proceeding volume: ; 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 13-06-2014 Through 15-06-2014",

year = "2014",

language = "English",

editor = "Tsiotsou, \{ Rodoula H.\} and Yannis Hajidimitriou",

booktitle = "AMA SERVSIG 2014",

publisher = "University of Macedonia",

address = "Greece",

}

Grönroos, C , Gummerus, J & Kowalkowski, C 2014, Service Infusion: Paradigmatic Shift or Lipstick on A Pig? i RH Tsiotsou & Y Hajidimitriou (red), AMA SERVSIG 2014: “ Services Marketing in the New Economic and Social Landscape”. University of Macedonia, Thessaloniki, American Marketing Association ServSIG International Research Conference, Thessaloniki, Grekland, 13.06.2014.

Service Infusion: Paradigmatic Shift or Lipstick on A Pig? / Grönroos, Christian ; Gummerus, Johanna; Kowalkowski, Christian.
AMA SERVSIG 2014: “ Services Marketing in the New Economic and Social Landscape”. red. / Rodoula H. Tsiotsou; Yannis Hajidimitriou. Thessaloniki: University of Macedonia, 2014.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Service Infusion

T2 - 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

AU - Grönroos, Christian

AU - Gummerus, Johanna

AU - Kowalkowski, Christian

N1 - Conference code: 8

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

BT - AMA SERVSIG 2014

A2 - Tsiotsou, Rodoula H.

A2 - Hajidimitriou, Yannis

PB - University of Macedonia

CY - Thessaloniki

Y2 - 13 June 2014 through 15 June 2014

ER -