Service Innovation in Industrial Contexts

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKapitelVetenskapligPeer review

Sammanfattning

Both academics and practitioners emphasize the importance for product firms of pursuing service innovation. Despite a strategic focus on service-led growth, however, many firms struggle to succeed with their service innovation initiatives. In order to inc-rease our understanding of the nature of service innovation in pro-duct firms, this chapter discusses the specificities in, and dynamics of, service offerings, service processes, and business models in in-dustrial contexts. First, it outlines key differences between new product development and new service development, and highlights issues like sales and delivery, which firms frequently fail to accom-plish. While product development is generally ‘back heavy’ with many resources required for prototyping and technology develop-ment, service development is more ‘front heavy’ with more weight placed on market introduction, pilot testing, and securing the skills, systems, and infrastructures for sales and delivery. In terms of ser-vice offering innovation, a taxonomy based on service focus and revenue model is presented. In order to better understand service process innovation, Larsson and Bowen’s (1989) service design ty-pology is then revisited. Finally, common service business model archetypes are introduced and discussed.
OriginalspråkEngelska
Titel på gästpublikationService Innovation : Novel Ways of Creating Value in Actor Systems
RedaktörerMarja Toivonen
UtgivningsortNew York
FörlagSpringer
Utgivningsdatum2016
Sidor235-249
ISBN (tryckt)978-4-431-54921-5
ISBN (elektroniskt)978-4-431-54922-2
DOI
StatusPublicerad - 2016
MoE-publikationstypA3 Del av bok eller annat samlingsverk

Publikationsserier

NamnTranslational Systems Sciences
FörlagSpringer
Nummer6
ISSN (tryckt)2197-8832
ISSN (elektroniskt)2197-8840

Nyckelord

  • 512 Företagsekonomi

Fingeravtryck

Fördjupa i forskningsämnen för ”Service Innovation in Industrial Contexts”. Tillsammans bildar de ett unikt fingeravtryck.

Citera det här