Service logic and its implications for the understanding of brands

Tore Strandvik; Anne Rindell

Service logic and its implications for the understanding of brands

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the 5th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group conference, September 1-3, 2009 Cambridge, U.K.
Utgivningsort	Cambridge
Utgivningsdatum	2009
Status	Publicerad - 2009
MoE-publikationstyp	A4 Artikel i en konferenspublikation

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Service logic and its implications for the understanding of brands. / Strandvik, Tore ; Rindell, Anne.
Proceedings of the 5th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group conference, September 1-3, 2009 Cambridge, U.K.. Cambridge, 2009.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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BT - Proceedings of the 5th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group conference, September 1-3, 2009 Cambridge, U.K.

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