Service Profit Logic: Ensuring Customer Willingness to Pay

Social Sciences

• Ability 11%
• Attitudes 11%
• Customers 100%
• Decision 11%
• Decision Making Management 11%
• Employees 22%
• Experience 22%
• External Effects 11%
• Influence 11%
• Interaction 11%
• Logic 100%
• Management 22%
• Marketing 11%
• Perception 22%
• Process 33%
• Productivity 22%
• Profits 100%
• Quality 11%
• Reality 11%
• Service Industries 100%
• Thinking 11%
• Understanding 11%
• Willingness-to-Pay 100%

Economics, Econometrics and Finance

• Customers 100%
• Enterprise 75%
• Goods 25%
• Management 37%
• Productivity 25%
• Profit 100%
• Relationship Marketing 12%
• Willingness to Pay 100%
• Workforce 25%