Servitization and deservitization: Overview, concepts, and definitions

Christian Kowalkowski, Heiko Gebauer, Bart Kamp, Glenn Parry

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

166 Citeringar (Scopus)

Sammanfattning

The topic of servitization has generated a considerable body of research and many conferences, as well as industry engagement. Yet, despite the extensive literature associated with this now-mature discipline, there is no broad-based consensus on the core concepts and definitions deployed by servitization scholars, and both terminology and usage often seem ambiguous. This paper examines challenges related to service growth strategies, as well as strategies involving deservitization or a retreat from service offers. Showing that these strategies have been pursued for more than fifty years, clarification is sought here by framing the corresponding processes and proposing definitions for four core terms: servitization, service infusion, deservitization and service dilution. It becomes clear that in focusing on the organizational change entailed by these processes, future research must elucidate “softer” issues such as leadership and business logic.
OriginalspråkEngelska
Referentgranskad vetenskaplig tidskriftIndustrial Marketing Management
Volym60
UtgåvaJanuary
Sidor (från-till)4-10
Antal sidor7
ISSN0019-8501
DOI
StatusPublicerad - 05.01.2017
MoE-publikationstypA1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

  • 512 Företagsekonomi
  • Business, Markets and Societal Dynamics

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