Servitization goes to the psychologist

Per Kristensson; Peter R. Magnusson

doi:10.1142/9789813273382_0009

Servitization goes to the psychologist

Per Kristensson, Peter R. Magnusson

Marknadsföring, Helsingfors

Karlstad University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Sammanfattning

The following sections are included: Introduction The Platform to Servitization Five Techniques to Start and Perpetuate Change Perpetuating the Change Using the Five Techniques in Change Projects References

Originalspråk	Engelska
Titel på värdpublikation	Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the Value from Service Innovation
Redaktörer	Per Kristensson, Peter Magnusson, Lars Witell
Antal sidor	15
Utgivningsort	New Jersey
Förlag	World Scientific
Utgivningsdatum	2019
Sidor	163-177
ISBN (tryckt)	9789813273375
ISBN (elektroniskt)	9789813273382
DOI	https://doi.org/10.1142/9789813273382_0009
Status	Publicerad - 2019
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

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512 Företagsekonomi

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10.1142/9789813273382_0009

http://kau.diva-portal.org/smash/record.jsf?pid=diva2%3A1334231&dswid=1443

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Servitization goes to the psychologist. / Kristensson, Per; Magnusson, Peter R.
Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the Value from Service Innovation. red. / Per Kristensson; Peter Magnusson; Lars Witell. New Jersey: World Scientific, 2019. s. 163-177.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

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Servitization goes to the psychologist

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