Servitization Practices: A Co-Creation Taxonomy

Per Carlborg; Daniel Kindström; Christian Kowalkowski

doi:10.1007/978-3-319-76517-4_17

Servitization Practices: A Co-Creation Taxonomy

Per Carlborg, Daniel Kindström, Christian Kowalkowski

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

2 Citeringar (Scopus)

Sammanfattning

Servitization implies different strategies for product-based businesses that can leverage various product-based services as proactive tools in their search for new growth opportunities. The framework presented herein—based on different degree of activity both customer and different servitization approach from producer—accounts for the varying levels of customer engagement in service deployment and offers guidance for managers that are servitizing their business, in terms of the key activities to pursue and the risks associated with different roles. In doing so, this chapter complements existing servitization frameworks geared toward managers.

Originalspråk	Engelska
Titel på värdpublikation	Practices and Tools for Servitization : Managing Service Transition
Redaktörer	Marko Kohtamäki, Tim Baines, Rodrigo Rabetino, Ali Z. Bigdeli
Antal sidor	13
Utgivningsort	Cham
Förlag	Palgrave Macmillan
Utgivningsdatum	01.06.2018
Sidor	309-321
ISBN (tryckt)	978-3-319-76516-7
ISBN (elektroniskt)	978-3-319-76517-4
DOI	https://doi.org/10.1007/978-3-319-76517-4_17
Status	Publicerad - 01.06.2018
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

10.1007/978-3-319-76517-4_17

OpenUrl-tillgänglighet

Fulltext

Citera det här

@inbook{ed76b731e1764f38a929a229835ece19,

title = "Servitization Practices: A Co-Creation Taxonomy",

abstract = "Servitization implies different strategies for product-based businesses that can leverage various product-based services as proactive tools in their search for new growth opportunities. The framework presented herein—based on different degree of activity both customer and different servitization approach from producer—accounts for the varying levels of customer engagement in service deployment and offers guidance for managers that are servitizing their business, in terms of the key activities to pursue and the risks associated with different roles. In doing so, this chapter complements existing servitization frameworks geared toward managers.",

keywords = "512 Business and Management",

author = "Per Carlborg and Daniel Kindstr{\"o}m and Christian Kowalkowski",

year = "2018",

month = jun,

day = "1",

doi = "10.1007/978-3-319-76517-4_17",

language = "English",

isbn = "978-3-319-76516-7",

pages = "309--321",

editor = "{ Kohtam{\"a}ki}, Marko and Tim Baines and Rodrigo Rabetino and Bigdeli, {Ali Z.}",

booktitle = "Practices and Tools for Servitization",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}

Servitization Practices : A Co-Creation Taxonomy. / Carlborg, Per; Kindström, Daniel; Kowalkowski, Christian.

Practices and Tools for Servitization: Managing Service Transition. red. / Marko Kohtamäki; Tim Baines; Rodrigo Rabetino; Ali Z. Bigdeli. Cham : Palgrave Macmillan, 2018. s. 309-321.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

TY - CHAP

T1 - Servitization Practices

T2 - A Co-Creation Taxonomy

AU - Carlborg, Per

AU - Kindström, Daniel

AU - Kowalkowski, Christian

PY - 2018/6/1

Y1 - 2018/6/1

N2 - Servitization implies different strategies for product-based businesses that can leverage various product-based services as proactive tools in their search for new growth opportunities. The framework presented herein—based on different degree of activity both customer and different servitization approach from producer—accounts for the varying levels of customer engagement in service deployment and offers guidance for managers that are servitizing their business, in terms of the key activities to pursue and the risks associated with different roles. In doing so, this chapter complements existing servitization frameworks geared toward managers.

AB - Servitization implies different strategies for product-based businesses that can leverage various product-based services as proactive tools in their search for new growth opportunities. The framework presented herein—based on different degree of activity both customer and different servitization approach from producer—accounts for the varying levels of customer engagement in service deployment and offers guidance for managers that are servitizing their business, in terms of the key activities to pursue and the risks associated with different roles. In doing so, this chapter complements existing servitization frameworks geared toward managers.

KW - 512 Business and Management

U2 - 10.1007/978-3-319-76517-4_17

DO - 10.1007/978-3-319-76517-4_17

M3 - Chapter

SN - 978-3-319-76516-7

SP - 309

EP - 321

BT - Practices and Tools for Servitization

A2 - Kohtamäki, Marko

A2 - Baines, Tim

A2 - Rabetino, Rodrigo

A2 - Bigdeli, Ali Z.

PB - Palgrave Macmillan

CY - Cham

ER -

Servitization Practices: A Co-Creation Taxonomy

Sammanfattning

Nyckelord

Åtkomst av dokument

OpenUrl-tillgänglighet

Fingeravtryck

Citera det här