Servitization Practices: A Co-Creation Taxonomy

Per Carlborg, Daniel Kindström, Christian Kowalkowski

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKapitelVetenskapligPeer review

1 Citeringar (Scopus)

Sammanfattning

Servitization implies different strategies for product-based businesses that can leverage various product-based services as proactive tools in their search for new growth opportunities. The framework presented herein—based on different degree of activity both customer and different servitization approach from producer—accounts for the varying levels of customer engagement in service deployment and offers guidance for managers that are servitizing their business, in terms of the key activities to pursue and the risks associated with different roles. In doing so, this chapter complements existing servitization frameworks geared toward managers.
OriginalspråkEngelska
Titel på gästpublikationPractices and Tools for Servitization : Managing Service Transition
RedaktörerMarko Kohtamäki, Tim Baines, Rodrigo Rabetino, Ali Z. Bigdeli
Antal sidor13
UtgivningsortCham
FörlagPalgrave Macmillan
Utgivningsdatum01.06.2018
Sidor309-321
ISBN (tryckt)978-3-319-76516-7
ISBN (elektroniskt)978-3-319-76517-4
DOI
StatusPublicerad - 01.06.2018
MoE-publikationstypA3 Del av bok eller annat samlingsverk

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