Servitization Practices: A Co-Creation Taxonomy

Per Carlborg; Daniel Kindström; Christian Kowalkowski

doi:10.1007/978-3-319-76517-4_17

Servitization Practices: A Co-Creation Taxonomy

Per Carlborg, Daniel Kindström, Christian Kowalkowski

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

5 Citeringar (Scopus)

Sammanfattning

Servitization implies different strategies for product-based businesses that can leverage various product-based services as proactive tools in their search for new growth opportunities. The framework presented herein—based on different degree of activity both customer and different servitization approach from producer—accounts for the varying levels of customer engagement in service deployment and offers guidance for managers that are servitizing their business, in terms of the key activities to pursue and the risks associated with different roles. In doing so, this chapter complements existing servitization frameworks geared toward managers.

Originalspråk	Engelska
Titel på värdpublikation	Practices and Tools for Servitization : Managing Service Transition
Redaktörer	Marko Kohtamäki, Tim Baines, Rodrigo Rabetino, Ali Z. Bigdeli
Antal sidor	13
Utgivningsort	Cham
Förlag	Palgrave Macmillan
Utgivningsdatum	01.06.2018
Sidor	309-321
ISBN (tryckt)	978-3-319-76516-7
ISBN (elektroniskt)	978-3-319-76517-4
DOI	https://doi.org/10.1007/978-3-319-76517-4_17
Status	Publicerad - 01.06.2018
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Nyckelord

512 Företagsekonomi

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10.1007/978-3-319-76517-4_17

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Servitization Practices: A Co-Creation Taxonomy. / Carlborg, Per; Kindström, Daniel; Kowalkowski, Christian.
Practices and Tools for Servitization: Managing Service Transition. red. / Marko Kohtamäki; Tim Baines; Rodrigo Rabetino; Ali Z. Bigdeli. Cham: Palgrave Macmillan, 2018. s. 309-321.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

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Servitization Practices: A Co-Creation Taxonomy

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