Shifting from product sales to offerings: Approaching customers from two directions

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	European Marketing Academy (EMAC) Conference
Utgivningsdatum	2008
Status	Publicerad - 2008
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	European Marketing Academy (EMAC) Conference - Brighton, Storbritannien Varaktighet: 01.01.1800 → … Konferensnummer: 37

Nyckelord

@inproceedings{80b26559a1fc49109b7a8ceb651e1141,

title = "Shifting from product sales to offerings: Approaching customers from two directions",

keywords = "512 Business and Management",

author = "Daniel Kindstr{\"o}m and Christian Kowalkowski",

note = " Volume: Proceeding volume: ; European Marketing Academy (EMAC) Conference ; Conference date: 01-01-1800",

year = "2008",

language = "English",

booktitle = "European Marketing Academy (EMAC) Conference",

}