Significance of corporate brand for business-to-business companies

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	The Marketing Review
Volym	8
Nummer	1
Sidor (från-till)	43-60
Antal sidor	18
ISSN	1469-347X
DOI	https://doi.org/10.1362/146934708X290241
Status	Publicerad - 2008
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{75e15d5299744a8aa3773f6e1ac528b3,

title = "Significance of corporate brand for business-to-business companies",

keywords = "512 Business and Management",

author = "Jaakko Aspara and Henrikki Tikkanen",

year = "2008",

doi = "10.1362/146934708X290241",

language = "English",

volume = "8",

pages = "43--60",

journal = "The Marketing Review",

issn = "1469-347X",

publisher = "Westburn Publishers Ltd",

number = "1",

}