Smash: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

Forskningsoutput: Bok/rapport › Bok › Vetenskaplig › Peer review

Originalspråk	Engelska

Utgivningsort	Bingley
Förlag	Emerald
Antal sidor	312
ISBN (tryckt)	978-1-78743-798-2
ISBN (elektroniskt)	978-1-78743-797-5, 978-1-78743-839-2
DOI	https://doi.org/10.1108/9781787437975
Status	Publicerad - 2018
MoE-publikationstyp	C1 Separat utgivet vetenskapligt verk

Nyckelord

@book{eda1347d13ed4d41af6f1c213da005c2,

title = "Smash: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth",

keywords = "512 Business and Management",

author = "Suvi Nenonen and Kaj Storbacka",

year = "2018",

doi = "10.1108/9781787437975",

language = "English",

isbn = "978-1-78743-798-2",

publisher = "Emerald",

address = "United Kingdom",

}

TY - BOOK

T1 - Smash: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

AU - Nenonen, Suvi

AU - Storbacka, Kaj

PY - 2018

Y1 - 2018

KW - 512 Business and Management

U2 - 10.1108/9781787437975

DO - 10.1108/9781787437975

M3 - Book

SN - 978-1-78743-798-2

BT - Smash: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

PB - Emerald

CY - Bingley

ER -