Social in-game Mechanics Effect on Purchases over time: Conference presentation

Minna Pura, Karl-Jacob Mickelsson, Mauri Kaipainen

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Yrkesinriktad

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of Wharton Customer Analytics Initiative Symposium : Wharton Customer Analytics Initiative
Utgivningsort	San Fransisco
Utgivningsdatum	12.06.2017
Artikelnummer	4
Status	Publicerad - 12.06.2017
MoE-publikationstyp	D3 Artikel i en yrkesinriktad konferenspublikation
Evenemang	Wharton Customer Analytics Initiative Symposium (WCAI) - Philadelphia, USA Varaktighet: 11.05.2017 → 11.05.2017

Nyckelord

@inproceedings{18bfaf56c7f34ed7b09cde2287b334f9,

title = "Social in-game Mechanics Effect on Purchases over time: Conference presentation",

keywords = "512 Business and Management, social value, big data, game, deep data, value in experience, dynamic segmentation",

author = "Minna Pura and Karl-Jacob Mickelsson and Mauri Kaipainen",

note = " Volume: Proceeding volume: ; Wharton Customer Analytics Initiative Symposium (WCAI), WCAI ; Conference date: 11-05-2017 Through 11-05-2017",

year = "2017",

month = jun,

day = "12",

language = "English",

booktitle = "Proceedings of Wharton Customer Analytics Initiative Symposium",

}

TY - GEN

T1 - Social in-game Mechanics Effect on Purchases over time

T2 - Wharton Customer Analytics Initiative Symposium (WCAI)

AU - Pura, Minna

AU - Mickelsson, Karl-Jacob

AU - Kaipainen, Mauri

N1 - Volume: Proceeding volume:

PY - 2017/6/12

Y1 - 2017/6/12

KW - 512 Business and Management

KW - social value

KW - big data

KW - game

KW - deep data

KW - value in experience

KW - dynamic segmentation

M3 - Conference contribution

BT - Proceedings of Wharton Customer Analytics Initiative Symposium

CY - San Fransisco

Y2 - 11 May 2017 through 11 May 2017

ER -