Social media and bias 2.0

Anna Eliisa Maaranen*, Frank den Hond, Mikko Vesa

*Motsvarande författare för detta arbete

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKapitelVetenskapligPeer review

Sammanfattning

This chapter discusses algorithmic bias on social media. It argues that while new technologies utilising advanced algorithms – often referred to as artificial intelligence – have inspired hopes of a world beyond bias, the reality is gloomier. On today’s social media, interaction, access, and visibility are largely orchestrated by algorithms that are not free from bias but, instead, have learnt to efficiently automate it. The chapter suggests that while designed with hopes of cherishing diversity and equality, social media have become a space of technologically administered homophily, where social injustice, exclusion, and discrimination remain and are reinforced. Social media reinforces “bias 2.0”: human bias translated into and reshaped by algorithms that replicate and reinforce it in the vastness of global social media spaces. Bias 2.0 works against achieving gender equality (United Nations Sustainable Development Goal, SDG 5) and reducing inequalities (SDG 10). Social media literacy and learning emerge as crucial questions (SDG 4).
OriginalspråkEngelska
Titel på värdpublikationTransformative Action for Sustainable Outcomes : Responsible Organising
RedaktörerMaria Sandberg, Janne Tienari
UtgivningsortAbingdon, Oxon
FörlagRoutledge
Utgivningsdatum2022
Sidor93-98
ISBN (tryckt)978-1-032-13534-2, 978-1-032-13536-6
ISBN (elektroniskt)978-1-003-22972-8
DOI
StatusPublicerad - 2022
MoE-publikationstypA3 Del av bok eller annat samlingsverk

Publikationsserier

NamnRoutledge advances in sociology
FörlagRoutledge
Nummer343

Nyckelord

  • 512 Företagsekonomi

Styrkeområden och områden med hög potential (AoS och AoHP)

  • AoS: Ansvarsfull organisering

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