Social Media Firm Specific Advantages as Enablers of Network Embeddedness of International Entrepreneurial Ventures

Sara Fraccastoro, Mika Gabrielsson*, Sylvie Chetty

*Motsvarande författare för detta arbete

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

41 Citeringar (Scopus)

Sammanfattning

Combining internalisation theory and internationalisation networking literature we study how international entrepreneurial ventures use social media to internationalise. Our qualitative study reveals the governance mechanisms and learning that are part of a dynamic process. We explain how firms leverage their own social-media capabilities and bundle them with the capabilities of foreign partners, which they leverage to create new social-media capabilities to grow internationally. Firms leverage social-media capabilities to become embedded within emerging and strategic networks, a position that is central for firms to mitigate threats of opportunism and bounded reliability and to overcome liabilities connected to smallness, newness, and foreignness.

OriginalspråkEngelska
Artikelnummer101164
Referentgranskad vetenskaplig tidskriftJournal of World Business
Volym56
Nummer3
ISSN1090-9516
DOI
StatusPublicerad - 2021
MoE-publikationstypA1 Originalartikel i en vetenskaplig tidskrift

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